CONTENT MASTER & PROJECT MANAGER & COMMUNICATIONS SPECIALIST & LEADER &
ORACLE
CONCEPT
Create a blog series focused on major technical wins in Oracle's NACI unit.
GOAL
Inform and motivate sales reps about the sales process, Oracle's value-add, technical capabilities, new products, and so forth.
PROCESS
Establish an editorial calendar for each quarter, schedule and interview SMEs, sales reps, and executives about the win, write the blog, and collaborate with the design team on a branded html email.
OUTCOME
We're nearing our 400th blog. Sales reps at Oracle site the "Win Wire Series," as it's come to be called, as one of their biggest motivators. This work is part of a retainer we have with Oracle and has overall contributed to a 7.1% YOY increase in sales for NACI.
ZENDESK
CONCEPT
Every year Zendesk releases a CX trends report to ample fanfare. To accompany this release, Zendesk hosts a web event. They came to SNP and myself for help with content and production.
GOAL
Create and engaging and seamless web event that gets CX industry insiders excited about upcoming trends and ultimately secure leads and sales for Zendesk.
PROCESS
Interviews with SMEs, CEOs, and industry executives such Nick Thompson, CEO of The Atlantic. Scripting, live-event direction, and post-production.
OUTCOME
Successful web event with upwards of 500 participants.
ADOBE
CONCEPT
Every year Zendesk releases a CX trends report to ample fanfare. To accompany this release, Zendesk hosts a web event. They came to SNP and myself for help with content and production.
GOAL
Create and engaging and seamless web event that gets CX industry insiders excited about upcoming trends and ultimately secure leads and sales for Zendesk.
PROCESS
Interviews with SMEs, CEOs, and industry executives such Nick Thompson, CEO of The Atlantic. Scripting, live-event direction, and post-production.
OUTCOME
Successful web event with upwards of 500 participants.
EVERCOMMERCE
CONCEPT
Support for EverCommerce's diverse brands—Listen360, GuildQuality, Customer Lobby, and pulseM—through creative and strategic projects aimed at enhancing marketing, education, and customer engagement.
GOAL
Provide high-quality marketing and support materials that align with the unique identities and objectives of each brand, fostering stronger customer relationships and brand loyalty.
PROCESS
Interview SMEs and stakeholders, script videos, collaborate with brand teams to develop infographics and even unique physical items like an award pin. Adapted creative strategies to suit each brand's specific audience and goals, maintaining consistency across EverCommerce's diverse portfolio.
OUTCOME
Stronger brand presence and reduced support ticket requests.
DENTAQUEST
CONCEPT
DentaQuest and SunLife underwent a merger-acquisition. At the same time they were building a new provider portal for practitioners. We built out a robust change management comms campaign involving digital graphics, made-for-print one-pagers, and explainer videos in both DentaQuest and SunLife branding.
GOAL
Launch campaign before the portal is built. Spur user adoption post-portal launch. And minimize support tickets during transition.
PROCESS
Close collaboration with DentaQuest and SunLife teams, dozens of interviews with SMEs, project oversight for the tech team creating the portal, technical writing, and artistic direction with our design team.
OUTCOME
Successfully launched the comms campaign prior to new portal launch, helping stymy support ticket requests from 20,000+ users.
BISHOP RANCH
CONCEPT
Create a core pitch for Bishop Ranch as they undergo a visionary new direction—evolving from a business park to a full-fledged city.
GOAL
Create succinct and powerful messaging for their sales team that not only aligns with the company's new direction, but also gives them the confidence they need to make the sale.
PROCESS
1:1 interviews and collaboration with Bishop Ranch's CEO and head of sales, writing, and editing.
OUTCOME
The CEO was so thrilled with the script, he decided to use SNP for Selling Skills training to further support his team.
IHG
CONCEPT
IHG conference support.
GOAL
Produce a successful conference that highlights all things new and exciting at IHG including new brands, designs, ESG policies, and so forth. Ultimately, we want attendees to be enthusiastic about staying at an IHG property for their business travels.
PROCESS
Work with senior leaders at IHG on talking points and speaker coaching, create speaker notes, work with design team to create slide decks, travel to Mexico City to be on-site for the conference and support speakers in the speaker-ready room.
OUTCOME
3-day conference went off without a hitch.
World50
CONCEPT
World 50's ineffable executive speaker events geared towards helping emerging leaders and future c-suite executives reach their goals through engaging roundtable and discussions.
GOAL
Help World 50 maintain their unmatched level of quality through superior content.
PROCESS
Interviewing executives, CEOs, and board members from some of the world's most fascinating and groundbreaking companies. Scripting questions and speaker flow.
OUTCOME
We collaborate closely with World 50 Group every year on multiple events.
COUPA
CONCEPT
Coupa had a backlog of unused content. Looking for a way to amplify their leadership voice in the industry while keeping a tight budget, we saw an opportunity to repurpose this content into a new blog series.
GOAL
Elevate Coupa's voice in the industry, making them a thought leader in the logistics space.
PROCESS
Analyze and restructure old interviews, videos, white pages, and sales materials into fresh, new, SEO-friendly blogs.
OUTCOME
A 15-post series of blogs and a strategic editorial calendar that contributed to a 2.5% increase in website traffic.
THE MARINE MAMMAL CENTER
CONCEPT
The Marine Mammal Center is a non-profit organization dedicated to rescuing and rehabilitating marine mammals, conducting scientific research, and providing education to raise awareness about marine conservation. Fundraising is critical to supporting their mission.
GOAL
Create a compelling fundraising deck that effectively communicates the Center’s mission, highlights its key areas of focus, and inspires donors to contribute to their vital work.
PROCESS
Interview SMEs from the Marine Mammal Center to understand their work and identify the most impactful stories and data, develop and organize content focused on an appeal to donors, and collaborated with the design team on the final deck.
OUTCOME
Delivered a polished, persuasive fundraising deck that serves as a key tool for engaging donors and securing financial support for the Marine Mammal Center’s rescue, research, and education initiatives.
ENTERPRISE TRAINING
Google is one of our primary enterprise accounts. Every year we facilitate trainings for the Google APM program—helping usher in a new generation of leadership and high performers.
MY ROLE
For six years, I've been a leadership coach for this program. I coach on content development, executive presence, working with teams, influence, and writing.
SAP
ENTERPRISE TRAINING
SAP is one of our most enduring enterprise accounts. Every year we facilitate trainings for the SAP Academy—helping usher in a new generation of leadership and high performers.
MY ROLE
For six years, I've been a leadership coach for this program. I coach on content development, executive presence, working with teams, influence, and writing.
MEDICAL REVIEW INSTITUTE OF AMERICA
CONCEPT
The Medical Review Institute of America needed two video assets—one to help explain a new patient portal feature and another to onboard new hires.
GOAL
Reduce support ticket requests and expedite the onboarding process so that human capital could be allocated to more strategic projects.
PROCESS
Interviewing SMEs, writing technical scripts, and collaborating with the design team on direction for the branded videos.
OUTCOME
MRIoA expected a basic video and we went beyond expectations, creating something engaging and dynamic. MRIoA was thrilled and asked for help on another video project for their MyCare portal.
CONCEPT
The Elevate eBook is a resource designed to empower minority-owned businesses by teaching them how to effectively use Facebook’s tools to grow their reach, track engagement, and achieve greater success.
GOAL
Create an engaging, comprehensive eBook that equips minority-owned businesses with actionable knowledge and strategies for leveraging Facebook’s platform to expand their audience and drive growth.
PROCESS
Grew original project concept from a brief guide into an expansive, 50-page resource that covers workshops, tools, and engagement strategies in depth. Adapted to scope changes and evolving requirements. Developed and refined content, collaborated with design team on final deliverable.
OUTCOME
A polished, impactful resource that underscored Facebook’s commitment to supporting minority-owned businesses.
THINK LIKE A FOUNDER
CONCEPT
GOAL
PROCESS
OUTCOME
Founders are interesting people. Let's talk to them and hear what they have to say—not just about business, but about their life, their journey, their philosophy. Hence: Think Like A Founder.
Relationship building, lead generation, brand presence, and curriculum resources.
Pitch meetings, networking, cold outreach, establishing an editorial calendar, scheduling, pre-interviews, scripting, recording, producing, editing, post-production, sound design, publishing, writing show notes, and creating social assets, blog posts, and newsletters.
Over 20,000+ organic downloads across six seasons and 58 episodes. We created a unique executive training curriculum alongside the podcast, and 17% of interviewees are now customers.
MARRIOTT
CONCEPT
Marriott was undergoing a radical brand transformation. They had their sights set on the future of hospitality and wanted to change the culture to match that vision. We proposed a culture video highlighting employees and core message for company-wide distribution.
GOAL
Communicate Marriott's vision globally across multiple lines of business in an effective, engaging way so that people understand the direction of the company and are bought in.
PROCESS
Interviewing executive from across Marriott to gain a deeper understanding of their vision, write a script, direct voice over actors, and collaborate with our design team and Marriott's brand team on the overall aesthetic of the final video.
OUTCOME
Generated 1M+ views on Facebook
STRIPE
CONCEPT
As a major fin-tech, Stripe has to comply with a multitude of laws and regulations that differ from country to country. Training new and current Stripes alike is crucial to ensure operations run smoothly. To that end, we wanted to design a series of training materials people would actually watch.
GOAL
Improve engagement across multiple compliance-mandated trainings including Financial Crimes, the Three Lines of Defense, Enhanced Due Diligence, Procurement, and Global Financial Crimes.
PROCESS
Collaborating with and interviewing Stripe SMEs including the financial crimes team, legal team, product team, and procurement team to understand the nuances of the financial landscape in which stripe operates.
OUTCOME
Mix of demos, videos, motion graphics, and animated explainer videos that were launched globally through Stripe's internal LMS.
NUTANIX
CONCEPT
The EUC Roadshow and IT Unplugged are web series hosted by Nutanix to reach prospective clients, grow their sales pipeline, and disseminate key information about product and technology updates.
GOAL
Help Nutanix boost sales through customer engagement.
PROCESS
Interviews with SMEs and stakeholders, scripting, promotion, speaker coaching, live event production, coordinating with third-party vendors, and post-production.
OUTCOME
I've personally produced dozens of these web events, which average a few hundred people per event. We host multiple shows per series to cover multiple timezones (AMER, EMEA, and APAC).
HYATT
CONCEPT
LEAD is a framework we developed to help Hyatt's franchisees improve their hospitality scores. It stands for Listen, Empathize, Act, and Debrief—an easy to remember way to handle challenging situations. We spread the word about LEAD through learning materials and a podcast.
GOAL
Boost guest satisfaction scores and employee happiness.
PROCESS
Interview general managers, bar managers, and just about anyone else about their best hospitality stories. Script podcast episodes to tie the stories to LEAD best practices. Direct podcast recording. Work with translation vendors, localization teams, and creative teams to deliver a comprehensive global package for Hyatt's 10 core languages.
OUTCOME
12 episodes and an editorial calendar with plans in the works for a Season 2.
MORGAN STANLEY
CONCEPT
SNP developed The Navigators Program in close collaboration with Morgan Stanley. At its core it's a management training series for Executive Directors and VPs.
GOAL
Up-level the program with dynamic videos to introduce each section of the course.
PROCESS
I interviewed key stakeholders and wrote the scripts. According to a colleague who was with them on-site to shoot the videos, the primary stakeholder held up my scripts "like it was the bible."
OUTCOME
This work is part of an on-going retainer that includes conference support, executive communications, and podcasting.