Facebook's eBook, Elevate, is geared towards helping minority-owned businesses use Facebook to grow their business. Elevate provides workshops that teach people how to use tools, track engagement, and ultimately reach a wider audience. 

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Our team at SNP worked with Facebook on the content and we worked with a design firm to produce the eBook.

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The content went through numerous iterations over the course of a year. Originally, it was destined to be a small-ish eBook that walked through the benefits of Facebook's suite of tools. But the final project reached 50 pages. Whew. Gotta roll with the punches sometimes.